Now and Zen was founded in Boulder, Colorado, in 1995. Now & Zen natural lifestyle products make a real difference in people's lives. The growing preference for natural foods and natural fibers is carried forward by Now & Zen in the natural acoustic sounds and natural hardwood materials featured in every Now & Zen product. Our way of describing the essence of a natural lifestyle is "quality of thought, stillness of being." Now & Zen makes the one-and-only Zen Alarm Clock. The Zen Clock wakes you with a gradually-increasing series of Tibetan bell-like chimes.